If you ask Franzi about style, she will tell you it’s not about trying to look like someone famous. Although, if she had to choose a style icon it would be Gwen Stefani. For Franzi, style is more personal. It’s not just the clothing, the makeup, the hair, it goes beyond that; it’s all about attitude, that’s what ties up the total package with a bow on top. She loves her creativity and way of being on trend but always marching to the beat of her own drum. And she’s a cool mom… and Franzi loves cool moms. Who doesn’t want to be cool as a mom?
When it comes to hair, what makes sense to the client’s lifestyle is key. To Franzi, hair should be easy and effortless. She looks to what is pretty and current without too much focus on the past. Her favorite thing is versatility in a cut, color or style, like a great blow out that changes and gets cooler a day or two after the service or being able to wear your natural texture if that if you choose. Her hair heroes are the people she knows and locals in the industry that she can have an actual conversation with.
Franzi was first inspired to do hair by her childhood friend’s mom who was a stylist. After so many kitchen cuts from her own mom, seeing a real stylist in action had a big impact on her. She started beauty school three weeks after high school, and assisted in San Francisco at Renaissance Salon before coming to Deeda. Being creative and helping people feel good about themselves is Franzi’s driving force and she believes as a stylist that continuing her education is a gift to give her clients.
Outside of Deeda Franzi enjoys time with her family, raising her daughter Violet, going to Disneyland, taking road trips, camping and trying new restaurants of all cuisines.